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FlingGolf at Iford Golf Centre has opened up the game to far more people, strengthened community inclusion, and created fresh revenue streams and growth opportunities for the business. It has helped transform the site from a traditional golf facility into a lively,
multi-activity hub that attracts families, beginners, and non‑traditional golfers
alongside regular players.

FlingGolf is simple to learn because players use a single FlingStick and a throwing motion rather than multiple clubs and a full golf swing, which lowers the physical and technical barrier to entry. This makes it easier for children, older adults, people with limited experience, and those who may find a conventional swing difficult to enjoy a full round on the same fairways as traditional golfers.

Because it can be played on existing golf courses without major changes, FlingGolf slots into Iford’s 18‑hole and par‑3 layouts, driving range and wider facilities, giving new players access to the same high‑quality environment as club golfers. The format is also
typically quicker than traditional golf, which helps people who struggle to commit to a long round still experience the course in a realistic time frame.
Inclusion and community impact

Iford positions FlingGolf as “a whole new way to play” and promotes it for family days out, parties and mixed‑ability groups, which encourages people who might never consider golf to come together on the course. By welcoming all ages and skill levels, and aligning with FlingGolf UK’s emphasis that the sport can be played by “all ages, with no experience required,” the Centre is building a more diverse, relaxed and socially inclusive golf community.

Events and programmes at Iford increasingly focus on making the venue a community hub rather than an exclusive members’ club, and FlingGolf fits that vision by offering a fun, low‑pressure format alongside adventure golf, junior golf and coaching. This more welcoming atmosphere helps reduce the perception of golf as elitist and instead presents Iford as a place where friends, families, schools and community groups can share the same space on equal terms.

From a business perspective, FlingGolf gives Iford a fresh product that uses the same land and infrastructure more intensively, turning quiet tee times into new bookings and creating incremental revenue with minimal extra course investment. The sport’s appeal
to beginners, families and social groups supports income from green fees, equipment hire, coaching, food and beverage, and events such as birthday parties and team‑building sessions.

Leadership at Iford and DBB Sports describes FlingGolf as a “paradigm shift” in accessibility and business innovation, and this approach has helped position the Centre as a progressive operator now trusted to run additional council courses and develop community ‑focused, inclusive golf hubs. Hosting high‑profile FlingGolf events, such as international matches between US and UK/European teams, further raises the
profile of Iford Golf Centre, attracting visitors, media interest and partnerships that reinforce long‑term growth.